SOCIAL MEDIA, AFTER HOURS
Odd Hours Socials helps modern brands build an online presence people actually want to follow. We combine strategy, creative direction, content creation, and social media management to make your brand feel recognizable, relevant, and connected to the right audience.
Whether you need full-service management or a creative refresh, every service is shaped around your brand, goals, and audience.
SOCIAL MEDIA MANAGEMENT
A complete social presence without the daily pressure of managing it yourself. We develop your strategy, plan your content, write captions, schedule posts, research trends, and review performance.
What’s included:
• Custom social media strategy
• Monthly content calendar
• Caption and copywriting
• Hashtag and keyword research
• Content scheduling and publishing
• Trend and audience research
• Monthly performance reports
• Ongoing strategy adjustments
CONTENT CREATION
Original content designed for the way people scroll now. We create photos, short-form videos, graphics, and campaign content that feels natural on social media while staying polished and true to your brand.
What’s included:
• Short-form video and Reels
• Product and lifestyle photography
• Social media graphics
• Content concepts and shot lists
• Video editing
• On-brand text and visual elements
• Platform-ready content sizing
• Content organized for easy use
CREATIVE DIRECTION
We build the visual world behind your brand. From campaign concepts to feed direction, we make sure your content feels connected, recognizable, and completely your own.
What’s included:
• Brand and content mood boards
• Campaign concepts
• Visual identity direction
• Color, typography, and styling guidance
• Photography and video direction
• Feed planning
• Brand voice development
• Creative guidelines for future content
SOCIAL MEDIA STRATEGY
We build the visual world behind your brand. From campaign concepts to feed direction, we make sure your content feels connected, recognizable, and completely your own.
What’s included:
• Brand and content mood boards
• Campaign concepts
• Visual identity direction
• Color, typography, and styling guidance
• Photography and video direction
• Feed planning
• Brand voice development
• Creative guidelines for future content
BRAND REFRESH
Your business has grown, but your social presence has not caught up. We refine your messaging, visuals, and content direction to create a brand that feels more current without losing what already makes it recognizable.
What’s included:
• Social media audit
• Updated visual direction
• Refined brand voice
• New content pillars
• Profile and bio optimization
• Feed direction
• Launch or relaunch strategy
OUR PROCESS
DISCOVER
We start by learning your business, audience, goals, and current challenges. This gives us the context needed to create a strategy that makes sense for your brand.
DEFINE
We establish your creative direction, brand voice, content pillars, and platform strategy. Every decision is made with a clear purpose.
CREATE
We plan and produce content designed around your audience and business goals. This may include photography, video, graphics, captions, and campaign concepts.
MANAGE
We organize, schedule, and publish your content while keeping your social presence consistent and active.
REFINE
We review performance, identify what is connecting, and adjust the strategy so your content continues to improve.
WHO WE WORK WITH
We work with small businesses and modern brands that want to connect with younger, digitally aware audiences. Our services are especially suited for:
• E-commerce and product-based brands
• Restaurants, cafés, and hospitality businesses
• Salons, beauty, and wellness brands
• Hotels, rentals, and Airbnbs
• Fashion and lifestyle brands
• New businesses preparing to launch
• Established brands ready for a refresh
WHY ODD HOURS?
Reaching younger customers takes more than posting consistently or copying trends. You need to understand how they speak, scroll, shop, and decide what deserves their attention.
We blend audience insight, internet culture, and intentional creative direction to make content that feels current without feeling forced. The goal is not simply to make your brand look good. It is to make it recognizable, relevant, and worth remembering.
OPTIONAL ADD-ONS
• Additional content days
• Product photography
• UGC-style video creation
• Influencer outreach
• Community management
• Campaign development
• Launch strategy
• Email campaign creative
• Website and product copy
• Paid social ad creative